Before we shift focus into 2025, it's important to celebrate the incredible generosity Oklahoma's pork community displayed during the 2024 holiday season now that the final numbers have been counted. Our board and staff want to extend deep thanks to each person who donated hams, pork products, time or funds during our recent Give-A-Ham Challenge.
Although we know not everyone publicly shares their Give-A-Ham involvement on social media, we can confirm more than 565 hams, 31,250 pounds of protein, $10,500 of financial gifts, and 550 volunteer hours were donated as part of Oklahoma's 2024 Give-A-Ham Challenge. Those totals mean thousands of Oklahomans enjoyed delicious pork meals in the past month because of our industry's heart for giving, and we have no doubt additional off-the-record donations took place in communities across Oklahoma.
Each year the challenge looks a little different, and for 2024 we were especially proud of the broad reach Give-A-Ham achieved impacting all areas of the state. Special free lunch events in Stillwater, Maysville, Wewoka, Seiling, and Hartshorne provided more than 3,000 free meals in pork-supporting communities. Additionally, large-scale donation projects within the Oklahoma City and Tulsa metros met critical needs in our state's population centers. Pairing all those events with the individual giving that occurred thanks to challenges being accepted by many of our members and supporters - we can say without question that the 2024 Give-A-Ham Challenge touched lives across Oklahoma.
Undoubtedly less important than the actual act of feeding people, but as the Oklahoma Pork Council we also recognize our role to publicly brag on our members who skip every opportunity to brag on themselves. So a secondary success of our annual giving campaign includes positive coverage across media types, including TV coverage, printed publications, social media shares, and more. Thanks to a tracking metric shared with Oklahoma Pork earlier this week, we know Give-A-Ham's TV segment reach included more than 360,000 viewership hits, and our social media reach exceeded one million impressions!
One fun way 2024's Give-A-Ham Challenge moved during the campaign's closing days included participation from rising Oklahoma country music star Wyatt Flores and dozens of Oklahoma FFA chapters across the state. Here's to a hugely successful giving season last year and even more generosity and industry pride as we begin 2025!